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It’s no secret that a strong Web presence and an engaged online readership can extend your magazine’s brand and help to grow your subscriber base. Even with limited time and resources, you can create an online engagement strategy to convert your Web visitors into regular readers, subscribers and even brand evangelists. Our three panelists will offer examples, tips and lessons learned on the Web strategies they’ve used to establish their successful online outposts.  
 
Moderator

MICHELLE HOAR is business director for TheTyee.ca, BC’s award-winning online-only daily magazine. Since The Tyee’s launch in 2003, she has overseen many different aspects of the publication, including general operations, outreach and marketing, reader engagement, advertising, and business and strategic development. The daily challenge of keeping up with the shifting terrain of the online media sphere keeps her from ever getting bored or thinking she’s got it all figured out.

 

Panelists

JOHN BUCHER, digital editor of BCBusiness, translates an award-winning business magazine for online publication, and oversees the growth of the BCBusiness Online’s web-specific components, including videos and blogs. On Twitter, he is the voice of @bcbusiness.

 

In her role as director of digital media for Canada Wide Media Limited, SHANNON EMMERSON is responsible for the digital strategy, development and management of award-winning digital brands including BCBusiness and Granville magazine. She has written and presented on subjects including knowledge management, digital publishing strategy and SEO.

 

LINDA SOLOMON founded VancouverObserver.com in August 2006. Her journalism has appeared in such magazines as The International Herald Tribune, the Los Angeles Times and The Tyee. Solomon has won awards for public service and investigative reporting from United Press International.