A WARC research report on Canadian ad buying trends from 1994 to 2004. Available with subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

Important research and advice for new magazine publishers. Available with subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

StatsCan tables on periodical publishing. ¶ http://www.statcan.ca/bsolc/english/bsolc

A 2004 report on the effectiveness of TV and magazine advertising using campaigns of a similar budget. Prepared by PHD Canada and hosted by Magazines Canada. ¶ http://www.mastheadonline.com/archives/2004/200411.shtml

A breakdown of average departmental expense and revenue ratios for Canadian magazines. Available by subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

A report on reader response to magazine ads and methods to to effectively use the medium. Prepared by Periodical Publishers Association and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2004 report of various media effectiveness for the financial, personal care and health care sectors. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A study and report on the Canadian magazine industry, including size, revenue, ad page sales, growth and circulation trends. Prepared by a group of Canadian associations and hosted by Magazines Canada. ¶ http://www.mastheadonline.com/library/

More studies, research, surveys and reports on magazine advertising. Hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A set of production and quality standards and guidelines for Canadian publishers, advertisers, printers and industry suppliers. ¶ http://www.magazinescanada.ca/dmacs.php

A report listing case studies and testimonials of the effectiveness of magazine advertising. Compiled and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2003 study of consumers' experience with magazine reading. Prepared by the American Society of Magazine Editors and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2001 study of the incremental sales impact of magazines over other media. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A summary of the effectiveness and benefits of magazine advertising over other media. Compiled and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

An explanation of the Recency Planning theory and its effect on magazine advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A listing of publishing resources, books and journals held by the Simon Fraser University library. ¶ http://www.lib.sfu.ca/researchhelp/subjectguides/pub/pubs.htm

A 2003 U.S. survey and report on simultaneous media usage and its effect on message absorption. Prepared by BIG Research and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2004 analysis and comparison of magazine and television reach/GRP delivery across a variety of expenditure levels. Prepared and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A listing of research documents on the U.S. magazine industry, presented by the Magazine Publishers of America. ¶ http://www.magazine.org/research/

A 2004 analysis of trends in U.S. titles entering Canada. Prepared by the Audit Bureau of Circulations and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2004 analysis of 60 cross media studies examining the effectiveness of mixed-media advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php