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February 4, 2012

Industry Research and Initiatives

Canadian Publishing Statistics

StatsCan tables on periodical publishing. ¶ http://www.statcan.ca/bsolc/english/bsolc

Financial Benchmarks

A breakdown of average departmental expense and revenue ratios for Canadian magazines. Available by subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

How Magazine Advertising Works

A report on reader response to magazine ads and methods to to effectively use the medium. Prepared by Periodical Publishers Association and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

Listing of Advertising Research

More studies, research, surveys and reports on magazine advertising. Hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

Magazine Advertising Canadian Specifications

A set of production and quality standards and guidelines for Canadian publishers, advertisers, printers and industry suppliers. ¶ http://www.magazinescanada.ca/dmacs.php

Magazine Case Studies

A report listing case studies and testimonials of the effectiveness of magazine advertising. Compiled and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

Magazine Reader Experience Study

A 2003 study of consumers' experience with magazine reading. Prepared by the American Society of Magazine Editors and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

Periodically Yours: Magazines of British Columbia

Created in 2002 by Dr. Rowland Lorimer, Canadian Centre for Studies in Publishing. An overview and economic snapshot of the BC magazine publishing industry in 2002. Produced by the Magazine Association of BC.

Put Magazines to Work for You

A summary of the effectiveness and benefits of magazine advertising over other media. Compiled and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

Simultaneous Media Usage Study

A 2003 U.S. survey and report on simultaneous media usage and its effect on message absorption. Prepared by BIG Research and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

The Heterogenous World of BC Magazines

This report examines the magazine publishing industry in British Columbia in 2005
with an eye to advising the industry, the British Columbia government, and the federal
government on how the industry might be strengthened. It also updates some financial
and publishing statistics that were collected and presented in Periodically Yours:
Magazines of British Columbia. 

U.S. Magazine Industry Research

A listing of research documents on the U.S. magazine industry, presented by the Magazine Publishers of America. ¶ http://www.magazine.org/research/

U.S. Magazine Spill Into Canada

A 2004 analysis of trends in U.S. titles entering Canada. Prepared by the Audit Bureau of Circulations and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

What's in the Mix

A 2004 analysis of 60 cross media studies examining the effectiveness of mixed-media advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php