February 8, 2012
Comparing Reach and GRPs
A 2004 report on the effectiveness of TV and magazine advertising using campaigns of a similar budget. Prepared by PHD Canada and hosted by Magazines Canada.
Upcoming Events
- Tell Us a Story: EVENT Magazine’s 2012 Non-Fiction Contest (Now)
- PARTNER EVENT: Access 360 Monetization Workshop (Fri, Mar 23, 2012)
- BCALME and Carry On: A Professional Development Event for Magazines (Fri, Mar 23, 2012)
- PARTNER EVENT: BCreative 2012: Strategy and Tactics for British Columbia's Creative Economy (Thu, May 10, 2012)
- MagNet 2012, Courtyard Marriott, Toronto (Tue, Jun 05, 2012)
- PARTNER EVENT: Western Magazine Awards: 30 Years - 30 Awards (Fri, Jun 15, 2012)
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We acknowledge the financial support of the Government of Canada
through the Canada Periodical Fund of the Department of Canadian Heritage.
