Join us for a day of lively and informative professional development in the lead-up to the Western Magazine Awards gala dinner. Full details and online registration will be available shortly at www.magazineswest.com.
June 18 seminars
Presented by the BC Association of Magazine Publishers
9:00 am to 10:30 am
Seminar 1: Just Your Type

Typography is one of the most important aspects of visual communication today, but most people don’t even give it a second thought. It can affect how you read and what you read, and it can even affect how you think about what you read. This workshop will explore new technological advances, historical issues and cultural considerations, and connect it all by examining the relationship between typography and design in magazines, from past to present.

Dr. Shelley Gruendler is a typographer, designer and educator who teaches, lectures and publishes internationally on typography and design, all with a fierce Southern drawl. Gruendler holds a PhD and an MA in typography and graphic communication from the University of Reading, and a BDes in graphic design from North Carolina State University. She is the founding director of Type Camp™ and is the head of the advanced typography program and the communication and ideation design program at Langara College Continuing Studies in Vancouver.

10:45 am to 12:15 pm
Seminar 2: Upselling in the Downturn

Rebecca Legge and a panel of industry ad sales professionals discuss tips, tricks and the tried and true keys to boosting ad sales in an economic downturn. Learn how to:
•    Recognize advertisers’ bunker mentality and what to do about it
•    Overcome recession stall tactics
•    Sell the benefits of taking the advertising offensive in an economic decline
•    Use recession-fighting ideas to make sales
•    Sell the web in lean times

Moderator Rebecca Legge is the director of online sales for Canada Wide Media Limited and has sat on the board of directors since January 2006. She was formerly the sales manager for BCBusiness – the #1 contributing magazine for the company, overseeing the print sales and the online sales with gross revenues of 4.2 million annually. Legge began her career in 1999 as an executive assistant in the sales department and worked her way up to account manager, and then sales manager in December 2005. Legge’s community involvement includes volunteering with the Minerva Foundation, Variety Club and CIBC Run for the Cure.

Panel:
Allison Bauman is the advertising director for The Tyee. In her role she is challenged with improving public awareness of the online news magazine and increasing organizational revenue through existing digital channels, as well as sourcing and implementing new opportunities. Bauman also serves on the board of directors for the British Columbia Association of Magazine Publishers, representing digital magazines.

Jessica Malach is a director of business development for Teldon Media Group, publisher of alive magazine. She began her career with Teldon as an ad rep five years ago and consistently increased sales by more than 20 percent each year. Promoted to director of business development in 2008, Malach just returned from a year-long assignment in Honolulu where she worked for a subsidiary custom publishing company. Malach is currently focusing her efforts on alive magazine and new product launches.

Janet Macdonald is the director of sales for Western Living magazine, Vancouver magazine and GuestLife Vancouver, as well as the associate publisher of GuestLife Vancouver. Macdonald joined Western Living over 20 years ago as an advertising account executive and has gone on to build a career characterized by consistent growth and productivity. Having brought both magazines through two recessions in this market, Macdonald knows how to capitalize on a magazine’s brand as a means of keeping revenues flowing in tough times.

 12:15 pm to 1:30 pm
Keynote Luncheon Speaker: Bruce Grierson - It's Not Rocket Science (Even If It Is!)

This is the storyteller’s challenge: The bigger the idea you take on, the harder it is to tell the story entertainingly, without jargon, without endless academic equivocation, and still get it right. Can you tell of the birth of the universe and hold the attention of someone on a Stairmaster? You have to. Here’s how to shine a story up without dumbing it down. (Sneaky truth: Good stories, no matter how technical in nature, are all about the same thing, and it’s not what you think.)

Bruce Grierson, a multiple National Magazine Award-winning freelancer, has written about human-powered travel and private rocketeers for Popular Science, genomics and recovered memories for The New York Times Magazine, anthrax and the insurance industry for Scientific American, religious deconversions and human failure for Psychology Today, and particle physics and conservation biology for Vancouver magazine. In none of these areas is he is an expert.

1:45 pm to 3:15 pm
Seminar 3: Spinning the Web

Let Martin White pilot you through the process of monetizing the web using these key ideas:
•    Finding revenue online and reducing costs through integration
•    Leveraging your contest and promotional efforts for added benefits to your clients and more revenue for you
•    Enhancing print publications through multimedia effort.
•    Integrating online and print sales efforts to yield added results.

Celebrating his 20th year in magazines, Martin White's print and online background ranges from TIME and Toronto Life to WeddingBells and Vantage Magazine. In 2003, he established Online Magazine Marketing, a company that provides senior management with strategic and tactical consultation focusing on print and online business issues. White served two terms as a board member of the Toronto International Film Festival Group, and has an MBA in international business from the Richard Ivey School of Business.

3:30 pm to 5:00 pm
Seminar 4: Mark My Words (Copy Editing Best Practices)

Want to know the top ten copyediting mistakes even smart editors make? What a well-managed copyediting process look like? The differences between copyediting at Institutional Investor and at Glamour magazine? How copyediting brings a story to life? If these questions intrigue you, you won’t want to miss Catheryn Keegan’s enlightening and info-packed workshop about copyediting best practices.

Catheryn Keegan has worked for Vogue, Men's Vogue, Rolling Stone, Seventeen, Fashion Rocks, Popular Mechanics, WSJ Magazine, Best Life, Real Simple, Everyday with Rachael Ray, US Weekly, and Condé Nast Portfolio. Keegan currently works at both Institutional Investor and Glamour magazine. She earned a BA from Holy Cross College in Massachusetts and an MBA from the City University of New York.