A directory of free information on major U.S. advertisers, agencies and advertising trends. ¶ http://www.adage.com/datacenter/

An ongoing summary of the comparable effectiveness of size and placement in magazine advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A WARC research report on Canadian ad buying trends from 1994 to 2004. Available with subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

A non-profit organization which provides research and informs its members on developments in advertising, communications and media. ¶ http://www.carf.ca/

A Toronto-based Canadian media planning agency. ¶ http://www.canmedia.com/

A 2004 report on the effectiveness of TV and magazine advertising using campaigns of a similar budget. Prepared by PHD Canada and hosted by Magazines Canada. ¶ http://www.mastheadonline.com/archives/2004/200411.shtml

A 2004 research report on using magazine advertising to its fullest advantage. Prepared and hosted by Magazines Canada ¶ http://www.magazinescanada.ca/advertising.php

A national Canadian media-buying agency. ¶ http://www.genesismedia.com

An in-depth glossary of terms used in the measurement, sale and production of magazine advertising. Prepared and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2004 report of various media effectiveness for the financial, personal care and health care sectors. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A list of ad sales representatives, provided by Masthead Magazine. ¶ http://www.mastheadonline.com/suppliers/

More studies, research, surveys and reports on magazine advertising. Hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

An association of literary book publishers which acts as a media buying agency for its members. ¶ http://www.lpg.ca/

A 2003 study of consumers' experience with magazine reading. Prepared by the American Society of Magazine Editors and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2001 study of the incremental sales impact of magazines over other media. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

An archive of issues of the Magazines Canada newsletter for magazine ad sales professionals. ¶ http://www.magazinescanada.ca/advertising.php

The vice-president of one of Canada's largest media buyers advises magazine professionals on how to sell their medium. Available with subscription to mastheadonline.com ¶ http://www.mastheadonline.com/library/

An explanation of the Recency Planning theory and its effect on magazine advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A popular blog run by "reptile", an anonymous Canadian magazine ad sales rep. ¶ http://replife.blogspot.com/

A training document for ad sales people to help them with cold calls. Available with subscription at mastheadonline.com. ¶ http://www.mastheadonline.com/library/

A 2003 U.S. survey and report on simultaneous media usage and its effect on message absorption. Prepared by BIG Research and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A 2004 analysis and comparison of magazine and television reach/GRP delivery across a variety of expenditure levels. Prepared and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertising.php

A group that works to help its members maximize the return of their marketing and communications investment. ¶ http://www.aca-online.com

 What Tugboat Media does ¶ http://www.tugboatmedia.com

A database of research and trends of use to advertising and media professionals. ¶ http://www.warc.com